It's just hues and tints, right? So, what's the big deal? It's interesting to note that colors play a major role in branding based on psychology.

Colors are significant in branding for three reasons.

Intense Feelings are Evoked: Colour has an emotional impact. For example, the colours pink, orange, and lavender improve our moods whereas the colours grey and dark blue make us sad. Red is stimulating, whereas pastel blue and light green have calming effects.

Make Your Brand Distinctive: It's important to differentiate your brand identity from the rest of the market. Color may help distinguish your brand. You may stand out from the competition by strategically selecting your branding colours. The ideal colour scheme is also essential. In contrast to brand colours, the text on the logo should be readable.

Increase Brand Awareness:  Brand colours are strongly associated with your company when they are used consistently. This link can cut across cultural divides.

Your brand will become instantly recognisable throughout the world if you continue to use the same brand colours persistently. As a result, website traffic is improved, there's a rise in conversions and you can see a rise in sales.

Now that you are well versed about the significance of colours, here are three easy-peasy ways to pick the best colour combo:

The characterization of a brand or business is known as brand personality. It basically represents how your brand would behave if it were a person.

About 50% of customers choose brands with strong personalities. It's important to consider the mission and vision, target audience and communication pegs of your brand before choosing the right colours.

2. Research Colour Coding:

It's time to select the colours that best reflect your brand's personality.  Colors have meaning, but that meaning varies from culture to culture and can change depending on how they are combined. Purple, for instance, represents royalty. It exudes richness when coupled with gold, but feels more lively when matched with pink. Your design and colour scheme will determine how your brand colours are perceived.

2. Study Your Competitors:

You should explore other brands in the industry to make your colour coding distinctive and remarkable. If your industry is using a particular hue dominantly, then try to figure out why.   It seems obvious that your target market would respond favourably to that hue.

You don't want to be mistaken with other brands if you pick the popular brand colour. Discover a means to set yourself apart from the competitors, such as through your packaging, logo, or choice of branding typefaces.

Be sure to use your brand's colours regularly as you have selected them already. One approach to accomplish this is to become familiar with the hex code and input it as a theme or app prior to crafting your website or graphics.

Note down your colour preferences and don't forget to share them with everyone else on your team. Doing so will help you keep consistent. Throughout your social media, website, advertisements and wherever your brand is present, stick to these colours. Following the elements of colour theory will immensely help in creating a professional brand colour guideline that can appeal to your target segment.